iDevices Connected News

Here's what we've been up to at iDevices...

Development of iDevices Instinct™ smart light switch highlighted during Amazon’s Alexa Live 2020 event

iDevices News, Development of iDevices Instinct™ smart light switch highlighted during Amazon’s Alexa Live 2020 event
Share This Post!

AVON, Conn. — July 20, 2020 — The groundbreaking development process behind Instinct™, iDevices’ smart light switch with Alexa built-in, will be highlighted during Amazon’s free virtual developer community event Alexa Live, on July 22.

iDevices, the smart home division of Hubbell Incorporated, launched Instinct — both a Wi-Fi light switch and Alexa built-in device — in August 2019. Instinct was the first product on the market to utilize Alexa Voice Service Integration for AWS IoT Core, a feature of AWS IoT Core designed to allow more device makers to integrate Alexa voice control by offloading memory intensive tasks from physical devices to the cloud.  

During Alexa Live, a video featuring iDevices VP of Engineering Shawn Monteith will discuss why the iDevices development team transitioned from a memory-intensive processor to the AWS solution.  

“In January (2019), we transitioned from a Linux-based system to this much lighter weight processor,” Monteith says in the video. “We went from a typical design cycle of about 12 to 18 months, down to 4 months. That was really what sold it for me — time to market.” 

Monteith will also explain how Instinct “is more than just a light switch,” bringing technology previously only available in standalone plug-in devices to the gangbox for a cleaner, clutter-free voice and music experience.   

“If you think about the innovation in the gangbox, the light switches and outlets, there really hasn’t been anything,” he says. “In the last 3 or 4 years, yes you can control it with an app; now you can control it with voice, and what we’re really trying to do is just extend that technology and bring some innovation to it.” 

Alexa Live is a free educational event for skill builders, device makers, and business leaders. iDevices will be featured during the 10:30-11:15 a.m. session titled “Build Your First Alexa Built-in Device.” Register here to attend this year’s virtual event.  

To learn more about Instinct, visit  

For more details on Alexa Voice Service Integration for AWS IoT Core, read the AWS announcement here.   

iDevices Media Contact: Andrew Ragali

About iDevices 

iDevices®, the smart home division of Hubbell Incorporated, is making the everyday extraordinary with their premium line of Wi-Fi® and Bluetooth®-enabled products. With a comprehensive set of both plug-and-play and in-wall solutions, iDevices manufactures connected power, lighting, and climate control solutions for homeowners, professional installers, and builders alike. Their world-class team of in-house engineers and software developers maintain a forward-looking approach to in-field upgrades and platform integration; ensuring their products always remain at the forefront of home automation. iDevices seamlessly connects people to their worlds with sophisticated technology that enhances everyday life. For more information, visit

About Hubbell Incorporated

Hubbell Incorporated is an international manufacturer of quality electrical and electronic products for a broad range of non-residential and residential construction, industrial and utility applications. With 2018 revenues of $4.5 billion, Hubbell Incorporated operates manufacturing facilities in the United States and around the world. The corporate headquarters is located in Shelton, CT.