Apple Special Event - October 2014

Sierra Coughlin, Marketing Coordinator
Sierra Coughlin, Marketing Coordinator

In their usual style, Apple kept everyone speculating for weeks as to what they could add to their already impressive suite of products. In case you missed Apple’s Special Event, I have highlighted some key points that were announced today by Tim Cook, Craig Federighi and Phil Schiller. 

  • Apple Pay- Apple’s highly anticipated new mobile payment system, Apple Pay was officially announced and is set to launch on Monday 10/20. Apple Pay is the one-touch checkout system that omits the need for credit card numbers and security codes for maximum privacy and security. More than 500 banks are supporting Apple Pay and companies like Sephora, Uber, Panera, Staples, Starbucks, and OpenTable, to name a few, are also using Apple Pay. This new software comes pre-loaded on iPhone 6 and iPhone 6 Plus devices and will be available for use starting Monday. Apple Pay is touting itself as the safest and most convenient way to start paying online.
  • Yosemite- The newest operating system from Apple is available today! We are very excited for what is arguably the most significant update to Mac’s operating system in years. Yosemite includes updates for Mail, Messages, iWork and iTunes. The mail update is the one that I am most excited for! One of the newest features is Markup. This is the ability to write, draw and even sign emails/documents sent through email.  Another feature that is highly useful is Mail Drop. This allows oversized files to be sent using iCloud. Yosemite has some other cool features as well, such as updates on Safari, Spotlight, a new interface and also allows for Continuity among Apple products (Apple TV, iPad, etc.) Continuity allows users to efficiently work between their Apple products. For instance, if you begin writing an email on your phone, you can seamlessly pick up where you left off on your Mac!
  • iPad- The next generation iPad is here! Tim Cook revealed the thinnest tablet ever made to date. The iPad Air 2 is 6.1 mm thick (18% thinner than the original iPad). It is available in Silver, Space Gray, and Gold. The screen is now laminated, contains no air gaps and is 56% less reflective. There is an entirely new iPad processor, A8X, which is the same chip found in the iPhone 6. The camera on the iPad has also received some upgrades including Slow-Mo and Time Lapse videos. Touch ID is now available for the iPad mini 3 and iPad Air 2. Apple has also lowered the prices on the original iPad mini and the iPad Air.

This is just a brief overview of the 2-hour event today. Apple also touched upon the iMac, Pixelmator, Replay and the iPhone launch that is occurring in China today. If you would like to watch the entire event or read a live blog, you can stream it here: http://www.theverge.com/2014/10/16/6987185/apple-ipad-announcement-live-stream-blog-start-time.