In Case You Missed the 9.9 Apple Event

Ryan Mackstutis, Marketing & Communications Specialist
Ryan Mackstutis, Marketing & Communications Specialist

Apple® just ended months of speculation with its highly anticipated September 9th announcement event. Apple® unveiled new enhancements for Apple Watch® in addition to three brand new products, including the iPad® Pro, the Apple TV® and iPhone® 6s and 6s Plus. 

The first device shown at the event was the Apple Watch®. The Apple Watch® is now more customizable with a variety of new wristbands and faces. On top of the new designs, Apple® introduced a new OS for the Apple Watch®, the watchOS2, which is much faster than its predecessor.  Other improvements include a focus on support for new apps with added functionality. New apps will include Facebook Messenger, iTranslate and GoPro® to name a few.

The next product introduced was the iPad Pro. With a screen size that is 78% bigger than the original iPad and has a resolution that is 360 times better, the iPad Pro is a much-improved device. With 10 hours of battery life and a new A9X 64-bit chip, it has processing power better than most PCs. It also comes with two brand new accessories to further enhance the experience and a four-speaker stereo system built in. The new iPad accessories that were introduced include a keyboard specifically designed for the iPad Pro and the Apple Pencil. The Keyboard will retail for $169, while Apple Pencil will retail for $99. 

Perhaps the most anticipated announcement was for the improved Apple TV®. This updated Apple TV® has a touch screen remote which, much like the touch pad on a MacBook®, allows you to use your finger to control it, as well as voice control through Siri®. You can now say, " Siri® find me a funny show," and Apple TV® will automatically display multiple shows for you to choose from. Apple TV® retails for $149 for 32GB. 

The last announcement of the day was about the new iPhone® 6s and the 6s Plus. The new iPhones® have some subtle changes such as a new Rose Gold color and uses 7000 series aluminum to make the case, which is the same metal used by NASA. The largest changes from the previous models are the 3D Touch and the 12MP iSight® Camera. 3D Touch is an integrated series of sensors embedded in the iPhone®'s display that measure how hard you are pressing. This allows enhanced shortcuts, mobility and convenience. For example, you can now open a link in a message to preview it before it opens in the web browser. iPhone®’s 12MP iSight® Camera is not only clearer and allows you to take better pictures than ever before, but it also incorporates Live Photo technology. This technology takes multiple images from before and after you take the photo, creating movement in a still image. So you can make a still image look like a video. Sounds crazy, right?  The iPhone® 6s starts at $199 for the 16GB model and is available in stores on September 25th.

The event ended in true Apple® fashion with One Republic taking the stage.