The IoT Elephant In The Room

Vladan Djakovic
Vladan Djakovic

iDevices Internet of Things Cloud Solution 

iOT iDevicesAvon, CT, September 4th, 2014
- It seems that everyday a new study is estimating a higher number than the last of connected “things”, to hit the market in the next five years. I don’t know about you, but I can barely keep track anymore. Billions of connected devices? Trillions, even? Whatever the staggering number may be, it’s obvious to all that the consumer electronic landscape, as we know it, is on the verge of a profound, and exciting, change.

At iDevices, we know that the media coverage on the growing Internet of Things (IoT) space is sorely missing one crucial element, the infrastructure. Although invisible to the consumer, this is the fundamental piece to making these connections work.

Managing sessions, identities, privileges, security and keys, Quality of Service, subscriptions, and providing bandwidth and connectivity, does not scale by itself – the infrastructure needs to grow linearly with the number of devices. If studies are correct in their estimations of connected “things” over the next five years, the creators of those products need to ensure that the infrastructure they are using is capable of expanding to meet that. 

The infrastructure, or cloud, that provides people with Web access, entertainment, voice connectivity, etc., on the handset, laptop/tablet and desktop, is paid for by subscriptions and advertising – that covers provisioning for those several devices per person. Now imagine 10 or 20 devices per person: smart lights, smart switches, watches, health monitors, appliances, locks, cars, and cats …wait…scratch cats. There is no subscription or advertising that will cover provisioning connectivity for these, if the connectivity is provided by the traditional means. As everyone in the industry knows, the current market pricing reflects this: device vendors can buy connectivity for a device for about a dollar per device-year. That’s roughly five dollars for the lifetime of the device, which of course, deducts from your profit margin (keep in mind that many connected devices retail for less than $50.)

So, what can be done to solve this issue? Our iDevices IoT Cloud Team has developed an infrastructure that enables us to offer significantly lower costs per device, per year, than the existing solutions, thus removing the cost barrier to IoT connectivity, and let’s face it, with the estimated growth of the connected product market, you really can’t afford to not hop on the IoT train.

I’ll turn over to our Chief IoT Architect, Vladan Djakovic, now for details outlining our proprietary infrastructure and its major features.

Less is More

We have made several key decisions that work in synergy to provide versatility, speed, and privacy, while significantly reducing costs.

1. Invisible IoT infrastructure – no new security associations

The iDevices IoT infrastructure has no ‘logins’, ‘accounts’ or ‘dashboards’, and the consumer is completely unaware of its existence (outside of the fact that it “just works”). We extend the established and trusted relationships – like pairing between the handset and the device at home – so that the handset can communicate with the same device over the Internet. 

Furthermore, we do not ask OEMs to register individual devices. The right to access is provisioned anonymously and transparently.

2. Speed

Our ultra-light protocols and bare metal servers at premium colocations provide end-to-end latency comparable to that of the raw packet speed – in most cases indistinguishable from ping times. Whether the device sends one packet every hour or streams media, the overhead is at the bare minimum.

3. Privacy by Design

Our IoT infrastructure is agnostic about the identity of devices – we do not need to know them in order to provide the service, and we cannot infer individual device identity. All communications between devices and infrastructure is encrypted with forward secrecy. On top of that, all transmitted and stored data is also end-to-end encrypted, and the infrastructure has no means to decipher it. 

4. Low Cost of Integration and Zero-Onboarding

We provide small footprint SDKs for firmware, handsets and analytic backends. We apply abstractions that simplify porting of existing systems to the iDevices IoT Cloud. The firmware license includes cost of connectivity for the lifetime of the device. There are no onboarding procedures or recurring service charges.

If you’re interested in learning more about the iDevices IoT Cloud, please contact