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iDevices Announces My Virtual Closet Wearable Bluetooth Technology & App

Lianne Kersey, Marketing Manager
Lianne Kersey, Marketing Manager

Avon, CT, August 27, 2013 – iDevices®, LLC,, a leading app-enablement company and creators of the award-winning Bluetooth® devices iGrill and iShower, announced today My Virtual Closet™ at the Broadcom Connecting Everything media event held in San Francisco. iDevices has set up a worldwide consortium for fashion designers to collaborate with iDevices on this Bluetooth app-enabled experience set to revolutionize the fashion industry.

The My Virtual Closet app communicates with the fashion designer's garments using Bluetooth Smart technology. Through a discreetly placed package with a BLE chip and small coin cell battery within clothing, handbags, and shoes, designers and consumers will be able to interact like never before. “My Virtual Closet is an idea that I had several months ago with the uproar in wearable technology,” said CEO of iDevices, Chris Allen. “It’s something I think will not only revolutionize the in-store and at home experience for customers but will add unparalleled value for designers.”

There are two elements to the My Virtual Closet app and wearable technology experience:
1. Point-of-sale: The Virtual Shopping Assistant.
2. At home: My Virtual Closet.

Point-of-Sale: The Virtual Shopping Assistant App Provides Garment Details, Inventory Look- Up, & Recommended Purchases

The Virtual Shopping Assistant app is the first element, which is encountered by consumers in-store. Bluetooth Smart enabled garments positioned throughout the store allow for self-guided shopping, meaning more flexibility for store representatives, higher sales revenues and a flawless store flow.

The Virtual Shopping Assistant Features:

  • Product Information: displays full garment details, including descriptions, images, videos, care instructions, etc.
  • Inventory Look-Up: gives sales assistants and shoppers the ability to see in-store inventory and order online directly from the app.
  • In-App Recommendations: Increases in-store revenue through cross-sell opportunities.
  • Wish List: shoppers are able to add items to their personal wish list for future purchase.
  • Social Sharing: shoppers can share in-store pieces on their social networks.

At Home – My Virtual Closet App Organizes Wardrobes, Builds Outfits, Shares with Friends

The second element of My Virtual Closet takes place when the user is at home with their Bluetoothenabled garments. The My Virtual Closet App gives users an after-purchase experience never created before. Using the app, users can organize, locate, share and piece together their wardrobe right from the palm of their hand.

My Virtual Closet App Features:

Organize Your Wardrobe: consumers can view and edit multiple wardrobes (i.e. home, beach house, apartment, and travel).
Build Outfits: piece together an outfit based on current weather and coordinating recommendations.
After-Purchase Cross-Selling: designers can recommend correlating pieces available for purchase online or at the nearest store location.
Share with Friends: lend and request to borrow wardrobe items with other My Virtual Closet fashionistas.
Individual Garment Data: track the number of times worn, last location, most recent dry cleaning, total wears, date purchased and number of friends that own that piece.
Social Community: share your outfits with your social network.


iDevices has garnered interest from several of the worlds’ top fashion designers and has created a consortium for multiple designers to work together, open today to brands worldwide. Companies that are interested in joining this growing consortium should contact for more information.

About iDevices, LLC
iDevices® began its journey with the conception and development of the iGrill®, one of the first appenabled devices. Following this successful launch, iDevices® emerged as a premier development and consulting company for the app-enabled market. iDevices® has integrated all required resources inhouse to create and launch app-enabled products, both independently and with partner companies.