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iDevices Expands Leadership Team as it Continues its Strategic Direction and Growth in the Smart Home Market


iDevices company photo

Avon, Conn. – August 10, 2016iDevices®, the preeminent brand in the smart home industry, announces the expansion of their leadership team through internal promotion and the addition of new talent. Warren Katz, formerly the company’s Vice President of Marketing, is now a corporate officer through his promotion to Chief Marketing Officer and VP of Business Development. Kelley McIntyre, formerly the company’s Controller, has also stepped into the role of corporate officer through his promotion to Chief Financial Officer. In addition, iDevices added two new senior team members: Anna-Emily (AE) Gaupp as General Counsel and Richard Peterson as VP of Sales. In early 2016, iDevices sold its highly-acclaimed iGrill® business to Weber-Stephen Products and evolved its strategic direction to focus exclusively on the smart home industry.

“I'm extremely proud of the company we have developed over the last several years. Shaping this evolution at iDevices has been very fulfilling,” says Chris Allen, iDevices CEO. “I’ve always said ‘hire the right people and everything will fall into place.’ I believe we’ve done just that with the enhancement of our in-house expertise.”

Warren Katz, CMO and VP of Business Development

Warren Katz, CMO and VP of Business Development 

Warren is responsible for the iDevices brand, setting and executing against marketing strategy, as well as all business development and strategic partnership activities. As an experienced marketing strategist with an eye for creative execution, Warren has a track record for delivering tangible results for a broad range of companies in the technology, telecommunications and automotive industries. Prior to joining iDevices, he was a senior consultant for CMG Partners, a strategic marketing consulting firm based in Durham, NC. While there, he led projects for clients such as Sprint, Comcast, and Progress Software. His work centered on driving top-line growth through new product development, brand and go-to-market strategy and marketing performance management.

Before his time at CMG Partners, Warren managed marketing programs at Digitas USA for major advertisers including American Express, General Motors, and Sirius XM. In addition to holding a B.S. from the University of Vermont, Warren holds an M.B.A. from the F.W. Olin School of Business at Babson College.

Kelley McIntyre, CFO

Kelley McIntyre, CFO

Kelley manages the finance/accounting department at iDevices. His responsibilities include forecasting and budgeting, overseeing monthly closing process, maintaining internal controls, managing human resources, monitoring cash, and working as a liaison with external accountants and outside parties. 

Prior to joining iDevices, Kelley was a Corporate Controller/Operations Manager for Procare USA, and previously a Senior Accountant for Harper & Whitfield PC where he gained his Certified Public Accountant (CPA) and Certified Valuation Analyst (CVA) designations.  Kelley earned a Bachelor’s degree in Accounting from Central Connecticut State University.

Anna-Emily (AE) Gaupp, General Counsel

Anna-Emily (AE) Gaupp, General Counsel

AE is responsible for managing all of the company’s legal requirements, including those related to intellectual property, strategic business partnerships, sales and distribution, compliance, and governance. AE has broad experience serving as in-house counsel to both public and private companies, most recently serving as General Counsel of Rock & Republic Enterprises, Inc. in Los Angeles, CA. AE earned a Bachelor of Arts in Foreign Affairs from the University of Virginia, and a Juris Doctor from the University of Connecticut School of Law.


Richard Peterson, VP of Sales

Richard Peterson, VP of Sales

Rich is responsible for growing the iDevices product availability through Retail, Big Box, CEDIA installer, and new distribution channels around the globe. His unique background within connected home, wholesale, retail, premium brands, and the utility industry allow him to bring the solution to his customers in a way that will resonate with their buying habits and improve the overall experience.

Prior to iDevices Richard worked as the VP of Global Sales at Insteon, where he launched Insteon in the retail market and grew their business by 200% year-over-year.

Before his time at Insteon, Rich was the Director of Operations for the Home Energy Platform at Best Buy, International Director for Business planning and Operations at Best Buy, Territory General Manager for Magnolia Audio Video in Seattle (owned by Best Buy), and other various roles within the Best Buy organization. He also managed Sam’s Club locations for 5 years prior to his Best Buy tenure.

Rich has a B.A. in Economics and Business Administration from University of Minnesota Mankato.

2016 will continue to be a pioneer year for iDevices, with new products and services being announced in Q3 and Q4. iDevices will also be attending CEDIA in September, launching a line of solutions for the custom install market.

For more information on iDevices and its products, visit Media members interested in more information or interviews with the executive team can contact Meghan Petchel at

About iDevices, LLC

iDevices, the preeminent brand in the smart home industry, manufactures a premium line of home automation products available at the largest retailers nationwide. With technology ever-changing, iDevices strives to be at the forefront, constantly evolving and integrating with the newest platforms and accessories on the market. By designing and developing its technology in-house, iDevices is able to seamlessly connect people to their worlds and evolve their homes with thoughtfully simple products that enhance everyday life. For more information, visit




iDevices Media Contacts:

Meghan Petchel        

305-374-4404 x 162

Kristen Mondshein

305-374-4404 x 123