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Instinct™, the smart light switch with Alexa Built-In, takes home Connected Design Award

iDevices News, Instinct™, the smart light switch with Alexa Built-In, takes home Connected Design Award
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AVON, Conn. — Oct. 7, 2019 —  iDevices, the smart home division of Hubbell Incorporated, is proud to announce its latest innovation — Instinct™, the smart light switch with Alexa Built-In — is among the esteemed winners of the first-annual Connected Design Awards. 

Connected Design, which highlights the latest in cutting-edge electronics and design in its print magazine and website, launched its new awards program this year to commend the best-designed technology and products the smart home industry has to offer. Winners were chosen by a panel and directly by editors of the publication. 

"Instinct, the smart light switch with Alexa-built in, is the epitome of sophisticated intelligence, functionality, and design," notes the award announcement. "It's unlike any light switch ever created. Instinct combines the performance of a Wi-Fi enabled smart switch with the convenience of integrated voice control in an unparalleled design, creating one of the most immersive smart home experiences to date."

Instinct, launched Aug. 23 and available on and Amazon, is an Alexa device similar to an Echo Dot, but integrated inside a smart light switch. Instinct gives users the ability to issue voice commands to control iDevices' entire line of Alexa-enabled products, in addition to any other Alexa-enabled smart devices on the market. Within the Amazon Alexa app, users can control and manage Instinct remotely, alongside iDevices and other Alexa-enabled products. Users can create Routines in the app to automate daily tasks, and access more than 90,000 Alexa skills that make Instinct even more powerful.

“By combining Amazon Alexa with a smart light switch, counter space is no longer a barrier to whole-home voice control,” commented Chris Allen, president of iDevices, when Instinct was released. 

In addition to smart home control, Alexa within Instinct serves as the on-demand personal assistant for anything. Just ask, and Alexa provides personalized weather and traffic updates, news, notifications and so much more. Instinct is the perfect solution for busy morning routines when sitting down to watch the news isn’t an option. While cooking, a user with full or dirty hands can ask Alexa for help with recipes, measurement conversions and replacement ingredients.

Instinct features premium SOEN® Audio technology, enabling high-performance sound in a compact design – perfect for listening to music and podcasts throughout the home. The superior sound quality and design of Instinct make it the smart light switch for entertainment.

Unlike any light switch in existence, smart or otherwise, hidden behind Instinct’s rocker-style paddle are LEDs that appear like magic to form an Echo-style light ring and customizable night light controlled via the Amazon Alexa app. With far-field microphones integrated on-device, Instinct responds only when it’s the closest Alexa device. Instinct features a mute option directly on the switch, in addition to manual lighting control.

As with all iDevices products, Instinct is hub-free and compatible with iOS and Android devices. Instinct features automatic over-the-air updates, ensuring users are always running the most up-to-date software. When enabled, motion and ambient sensors built into Instinct will allow for additional home automation capabilities.

Instinct is available now at or for $99.95.

About iDevices, LLC

iDevices®, the preeminent brand in the smart home industry, is making the everyday extraordinary with their premium line of Wi-Fi® and Bluetooth®-enabled products. With a comprehensive set of both plug-and-play and in-wall solutions, iDevices manufactures connected power, lighting, and climate control solutions for homeowners, professional installers, and builders alike. Their world-class team of in-house engineers and software developers maintain a forward-looking approach to in-field upgrades and platform integration; ensuring their products always remain at the forefront of home automation. iDevices seamlessly connects people to their worlds with sophisticated technology that enhances everyday life. For more information, visit

About Hubbell Incorporated

Hubbell Incorporated is an international manufacturer of quality electrical and electronic products for a broad range of non-residential and residential construction, industrial and utility applications. With 2018 revenues of $4.5 billion, Hubbell Incorporated operates manufacturing facilities in the United States and around the world. The corporate headquarters is located in Shelton, CT.